Pacific Audi Is Getting A New Home!
Posted on: January 16, 2012
Before stepping into a new car, you need to step into a dealership – an experience which has long been characterized as hectic, overwhelming, and disjointed. But what if a dealership was designed like a luxury vehicle itself, where every detail was taken into account even down to the flowers and coffee cups!
The Audi commitment to progress goes beyond vehicles to redefining dealerships themselves. But not simply a facelift or surface upgrade. At Audi, progress is redesigning dealerships to encompass the entire Audi exclusive customer experience.
Designed by the renowned architecture firm of Allmann Sattler Wappner of Munich, Audi’s new “Terminal” dealerships combine the efficiency, performance, luxury, and environmental themes that the brand has become known for in its vehicles.
The Audi Brand architecture has evolved into the twenty first century from the original Corporate Identity known as the “Audi hanger” into the “Audi terminal” concept. The curve, already the characteristic element in the Audi hanger with its unmistakable curved roof has been reinterpreted as a symbol for dynamism within the new Audi terminal architecture.
Dynamism, asymmetry and transparency remain central to the design of the Audi architecture. The main features of the Audi hanger have been abstracted and reintroduced in a spatially more consistent form. Thus the dynamism of asymmetric curves forming three-dimensional environment becomes a defining factor of the Audi terminal.
All vehicles are positioned on the dynamically styled curve segments. All other operations related to vehicle presentation and to the workshop are orthogonally organized. The asymmetrical look is clearly brought out by the juxtaposition of the two structural systems.
By reducing down to the simple but unmistakable basic principle of overlaying a static and a spatially dynamic system, any level of scaling and modularization can be undertaken.
The Audi Terminal dealership does not stop with the architecture. The custom-made furniture and accessories are all designed to fit into the Audi vision and enhance customers’ car-buying experience.
The Pacific Audi Terminal will be here in the winter of 2012. With over 40,000 square feet available to view and service your next Audi, the Pacific Audi Terminal can display 17 cars on the showroom floor and service up to 22 vehicles at one time!
We will be posting updates of our construction progress on our Facebook, Twitter and G+ pages, so make sure you are following us there, to stay on top of everything!
